About GammaTile

GammaTile is an FDA-cleared, surgically targeted radiation therapy for the treatment of operable brain tumors. It uses small bioresorbable collagen tiles embedded with radiation sources that are placed directly at the tumor site during surgery. This allows radiation therapy to begin immediately while precisely targeting remaining cancer cells. By delivering localized treatment, GammaTile helps reduce damage to healthy brain tissue. It is used for both newly diagnosed and recurrent brain tumors.

Business Challenges

Manual event lead processing created data quality and attribution gaps

Before Moblize.it’s implementation, GammaTile’s event lead flow depended on manual steps and inconsistent inputs—creating operational drag for both marketing and sales. Common issues included:

• Manual data uploads after events

• Multiple formats for the same data type (spreadsheets, exports, partial fields)

• Missing data or data entered into the wrong fields

• Duplicate records, followed by a long and painful deduplication process

• Days spent troubleshooting sync issues and trying to maintain a single, reliable record across iCapture, HubSpot, and Salesforce

• Limited visibility into lead attribution and downstream sales outcomes, because event leads weren’t flowing cleanly end-to-end

Solution: Automated iCapture → HubSpot → Salesforce with bi-directional syncing

Moblize.it partnered with GammaTile to eliminate manual uploads and create a reliable, end-to-end lead capture and tracking flow. The project followed a practical, event-ready approach:

• Discovery: We reviewed GammaTile’s current event workflow, iCapture lead fields, HubSpot properties, and Salesforce requirements to identify what needed to be captured at the event—and how it should map for attribution and sales tracking.

• Technical Architecture & Field Mapping: We designed a clean data flow where event leads captured in iCapture automatically land in HubSpot, and then sync to Salesforce via a bi-directional integration, ensuring both teams operate from consistent, unified records.

• Data Quality & Duplication Control: We implemented a structured approach to prevent common conference issues—like inconsistent formats and duplicate creation—so teams didn’t have to spend days cleaning and reconciling records post-event.

• End-to-End Validation on a Short Timeline: With the event date approaching, we proactively validated the full lifecycle—capture → marketing → sales—so GammaTile could go live with confidence.

• Live Event Monitoring: During the conference, Moblize.it monitored the activity to ensure leads were flowing correctly and issues were caught early—before they became post-event cleanup.

• Post-Event Optimization: After the event, we also flagged configuration issues inside HubSpot that could negatively impact campaign performance and waste budget—helping GammaTile improve beyond the original integration scope.

Benefits:

• Eliminated manual lead uploads and spreadsheet-driven processes

• Standardized lead data across systems—fewer missing fields and mis-mapped values

• Reduced duplicate records, avoiding long dedupe cycles after events

• Faster lead follow-up by making event leads available to sales promptly and consistently

• Improved lead attribution + sales tracking across marketing and sales systems

• Less time spent firefighting sync problems, more time spent executing campaigns and selling

Project Outcome:

GammaTile moved from a manual, error-prone event lead process to a streamlined, automated workflow that reliably captures conference leads in iCapture, routes them into HubSpot, and synchronizes them bi-directionally with Salesforce for full-funnel attribution and sales tracking.