The most constant thing in UX design

M Cobanli, the founder of OMC Design Studios, said; “Great design is the iteration of good design”.

The most constant thing in UX design is iteration. Iteration is a process where things are constantly changing, mostly for good. Design iteration in UX is a process in which an idea is thought, tested, designed, tested, and developed and tested again to bring the best of it for users. The constant iteration eliminates the idea’s, design’s flaws, or usability flaws depending on the stage of the product development.

UX is the field where the designs or products are meant for an experience, an experience that can be quantified or qualified. Through user research or user testing, the design is tested again and again in this iteration process to mold in the best product.

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